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Saturday, July 31, 2004

『ハングリーキッド』(全話)★★☆

フジテレビ深夜ドラマ枠「ディビジョン1」がスタートして4ヶ月。
水21枠がトリビアに強奪されたことで、ドラマ制作スタッフに余裕が
出来たことから制作が可能になった。
長きに渡って怠られていた若手の育成と、実験的ドラマの制作が
再開されたことで、マンネリドラマの量産に歯止めがかかるのでは?
と僕は結構期待している。
実際今のCXドラマの基盤にあるのは、昔「3番テーブルの客」だとか
深夜ドラマが制作されていた頃に出てきたスタッフが多い。

しかし今のところこの枠は、さして話題になることもなく、
地味な制作が続いている。
第4作目となった「ハングリーキッド」も所謂映画色の強いドラマで、
池内博之、山口紗弥加の熱演でそれなりに見れた出来に
仕上がってはいたけど、このレベルの邦画は今や腐るほどあるので、
結局地味なまま終わってしまった。

ただ、ドラマの内容とは別のところで独自色は見られた。
それはスポンサー日産との全面的なコラボレート作品であったということ。
ドラマの中でも主人公達が乗っている車が、試乗したまま盗んできた
MURANOであったり、ドラマの途中で挟まれるCMが、ドラマの延長上で
展開されており、ドラマの出演者によって毎回スポンサーである
日産MURANOのCMがされるという手法はなかなか面白かった。
こういう全面に広告を押し出す形で、スポンサーとコラボレートしていくのは
新しい形態として面白い。
この間第2回が放送された日テレの「東京ワンダーホテル」も、
ドラマ内でのCMを積極的に行っていたし、こうした新しいCMの形は
今後も増えていくのではないかと思う。
「東京ワンダーホテル」についてはいずれ詳しく扱いたい。


なお来週からディビジョン1では「2H」がスタート。
現在レンタルビデオで大ヒット中の「24」のもろパクリドラマ。
映画連続出演で注目されている香里奈が主演するなど、キャストも
面白そうであり、題材にも話題性があるので、この機会に
ディビジョン1が深夜ドラマ枠として認知されるといいのだけど。

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